ServiceNow Celebration Board
Designing for Moments that Matter
During my 12-week internship at ServiceNow’s Digital Technology Experience Design team, I worked on improving the Celebration Board, a tool that lets employees celebrate milestones like promotions, birthdays, and work anniversaries.
My focus:
Redesigning the end-to-end creation flow to improve adoption and discoverability
Introducing agentic AI workflows to make the experience proactive and personal
Building reusable components and screen libraries for scalable design
Industry
Enterprise software
Roles and Responsibility
Led end-to-end design, Collaborated closely with PMs, Designers and Researchers. Built a screen library and reusable component system for team-wide efficiency.
Tools
The Challenge
ServiceNow’s Celebration Board was built to help employees recognize each other’s milestones like returning from maternity leave, anniversaries, and other achievements.
Despite being launched, the Celebration Board had low adoption. Creators found it tedious to set up, collaborators missed invites, and recipients often got generic messages.
THE STRATEGY
(Product Thinking & Research)
I began with a heuristic evaluation of the current product and competitor analysis across 6 similar platforms (e.g., Thinkbox, Grouptogether, KudoBoard). Additionally, I spoke with the PM, TPM, researcher, and designers who initially worked on the product.
Key Findings
There were fewer entry points, and users had to “remember” to celebrate.
Features like messaging and inviting others in the product were unclear.
The process is manual and repetitive.
THE EXECUTION
The redesigned flow introduced proactive AI support across key moments from multiple touchpoints:
Discoverability
AI detects upcoming events (like work anniversaries) and proactively nudges managers through Microsoft Teams to create a board, prefilled with event details.
Creation
Generative AI helps name the board, draft messages, and suggest images or GIFs, reducing cognitive load while keeping it personal.
Guidance & Collaboration
Collaborators see AI-suggested messages and visuals based on their prompts and occasion, making participation simple and heartfelt. And once on the board, users see clear, task-based guidance, e.g., “Add your message,” “Invite collaborators.”
SCALING THROUGH COMPONENTS
In parallel, I worked on a Celebrations & Kudos Screen Library, a central source of truth for all UI screens and components. This improved design consistency and accelerated handoffs across the team.
This project taught me how to design for and with AI, not just around it. I learned to balance emotion with automation, scalability with empathy, and speed with craft.
I’d love to take you through the full journey. If you're looking for a designer who balances systemic thinking with human-centered AI, let’s hop on a call!
Email: Himanikumawat150@gmail.com
